AUSTRALASIAN GAMING EXPO (AGE)
After a pandemic-stricken postponement in 2020 many hoped and prayed the Australasian Gaming Expo would return this year, but COVID reared its ugly head again and the AGE had to be postponed again in 2021.
The GTA worked with the ICC Sydney to find alternate dates, but largely due to its size, this proved impossible.
The 31st AGE will now run from 9 to 11 August 2022. More information HERE.
Soldiering on, we have worked with dozens of companies that were due to exhibit at the Expo to assemble some of the highlights and news that would have been on show at the ICC from 10-12 August 2021.
All pubs will be open again soon, and customers will be eager to experience the latest and greatest on offer in gaming and hospitality, much of it emanating from the hard-working AGE exhibitors in the pages that follow.
AGE 2019
GAMING
Ainsworth Game Technology Ltd is pleased to introduce new brand Cash Stacks™.
SYDNEY (August, 2021)
Cash Stacks™ is a multi-denom product that incorporates two levels of standalone jackpots with scalable bonuses and multiple free games options. This brand also introduces Ainsworth’s new Hold n’ Stack feature. Hold n’ Stack is a credit collection feature. The more free games awarded, the greater the potential stack award and increasing chances of Major and Grand Jackpots.
Cash Stacks™ will entertain players and bring a fresh new concept suitable for all gaming floors. Launching with four exciting titles, Incan Emperor, Moon Dance, Mustang Spirit and Year of Fortune, these titles are approved in Link & SAP configuration depending on jurisdiction.
In addition to the launch of Cash Stacks™, true to Ainsworth’s commitment of supporting existing products, further inclusions to the Ainsworth portfolio include Golden Yang, an additional Rise Up™ game, and Mu Dan Peony to the popular Pan Chang™ series.
Building on the success of Rise of the Dragon, Ainsworth also introduces Rise of the Phoenix and Rise of the Tiger to the series. Available in Link & SAP configuration these games are jam packed with exciting credit prize collection and free game features that have proven to be the preferred choice amongst players.
Ainsworth General Manager – Sales & Marketing AU, Troy Primmer, said “We can’t wait to showcase the new Cash Stacks™ brand to our customers and know they will love the unique features. As well as this new concept, Ainsworth is committed to supporting existing product and we are sure everyone will be pleased to see what we have coming up for this new financial year.”
Visit our website www.agtslots.com/au or contact your local Sales Executive for more information
(02) 9739 8000 | sales@agtslots.com
GAMING
At Aristocrat, we love to play. And whilst we couldn’t connect with you at the Australasian Gaming Expo this year, we’re thrilled to provide an exclusive sneak peek into what would have been.
Our immensely talented teams have worked hard to provide our valuable customers the most innovative portfolio of games, hardware, technology, and digital solutions yet.
Our content strategy focuses on providing a portfolio that offers both product depth and breadth, with a range of different game play experiences that cater to all player types. The goal is to give you more of what works for you and your customers through the development of proven performing mechanics as well as forward thinking concepts. With world-class products and technology solutions developed by the best talent in the industry, we aim to bring more excitement and entertainment to your gaming floor.
The perfect storm is here! Dollar Storm is arguably one of the most anticipated product launches for 2021. Make sure you check out the four fierce titles: Caribbean Gold, Ninja Moon, Egyptian Jewel & Emperor’s Treasure. From the creators of Lightning Link and Dragon Link, the Dollar Storm family will be a hit for players who enjoy the action of mystery bonuses, exciting game graphics, choice in denomination and interaction with a Super Grand Chance feature.
With innovation at our core, we continuously aim to establish new concepts through alternative gaming experiences and content for our customers. Our soon to be released game family from Oz Games Studio, Big Blast, is a true testament to this. Big Blast was created with gaming fundamentals in mind, with an innovative experience in the base game and a brand-new jackpot feature affording players the chance to win several jackpots or bonuses in the same feature. Players will enjoy the rapid hitting features, choice in denomination and the excitement of a 2 level SAP with scalable bonuses, making it a standout on your venue floor.
Our Customer Experience Solutions (CXS) team is available and ready to help you understand how we can take your entertainment and patron engagement to the next level. We’re proud of our increasing investment in technology, product design and capability and look forward to showing you how we can work together to ensure a seamless experience for you and your players.
Don’t forget to ask our team about our PRIME Mobile solution trial that for the first time will allow cashless EGM play, while offering a wide range of other mobile functionality to our venues and patrons.
Finally, we’re rolling out The Aristocrat Customer Community, a self-service portal that provides a new touchpoint for our customers, which allows you to share information, connect, request, and communicate with Aristocrat Service and Customer Experience Solutions teams. We’re taking our customer experience to the next level and look forward to getting your feedback.
Aristocrat is always looking to change the game by staying focused on our customer’s needs and celebrating every player that chooses to experience the joy of play with us. We invite you to immerse yourself in our most diverse portfolio yet as well as our industry leading technology and Customer Experience Solutions (CXS).
If would like more information or a demonstration of the games mentioned, please contact your Aristocrat Business Partner.
GAMING
Aruze Gaming has successfully operated in Australia for over 31 years, and whilst it is unfortunate that the AGE 2021 could not proceed, Aruze has pushed on with product approvals in all Australian states!
The award-winning Muso Triple27, which won the Best Slot Product at the G2E Las Vegas 2018, was launched in Australia in early 2019. The Muso Triple-27 creates a stunning light display with its never before seen 360-degree LED backlighting.
Aruze Muso Triple-27 has become a product that is a MUST HAVE in gaming rooms around Australia. Nothing highlights this better than the results the Muso, and associated games, have achieved.
Currently in Australia Aruze has titles like Bound for Riches (both SAP & Link), Wild Tales, Cannonball series of games, Vegas Riches and African Blaze – and more recently, Coin Collector – that are performing well above market average. Aruze SAP games, as a group, rank very highly in all states.
Aruze Australia will continue its plans to release NEW GAMES as if the AGE was still here!
Our planned release for the show – and now without the show – is a series of games known as Legend City games, incorporating four games: Island Beauty, Egyptian Beauty, Asian Beauty and Aztec Beauty.
These games are all incrementally different in the features contained within; each game has two of these features: Extra Bonus Free Games, Pick & Win, Extra Wild Free Games, and Prize Collector!
Our terms of sale make purchase of an Aruze Muso Triple-27 the best ROI in the market. Machines are available for approx. $18,950 (+GST), and we also give a much longer Warranty period to support our customers and their spend – three years’ game warranty for most products sold.
For more information go to www.aruzegaming.com, or email us at sales@aruzegaming.com.au
GAMING
At IGT, we know how hard these lockdowns are on your business, your staff and your customers. We’ve been working to reduce some of the stresses with financial relief to help you as much as we can.
IGT is using ‘It’s GO Time!’ to highlight our new approach – we’ve spent the last 12 months adapting, recruiting and planning – and now we are ready to go, with our new team pushing our game strategy in new directions for hotels.
In addition, IGT’s systems solutions will give your business an advantage and our services technicians are the gold standard in keeping your hotel up and running.
Here are some of the great hotel games from IGT that build on the popular Hold n’ Spin mechanic:
- GO! for Grand™ – delivering strong performance in hotels, it has a free games feature with no Royals and more Wilds
- Power Guardians™ – players will love the unique feature where prizes can be increased and values can grow up to 100x
- Cash Catch™ – based on the ever-popular Bubble Blast but now with a 3x5 reel matrix and $1 denom
“In the last year, our hotel customers have had to evolve and adapt faster than ever, so at IGT we’re going forward with a host of new solutions – covering games, systems and services – to get hotels going faster and with more flexibility than ever before!” says Nigel Turner, marketing director, IGT Asia Pacific. IGT has appointed Matt Wright to the newly created role of Senior Manager – National Hotels & Strategic Accounts.
Matt Wright
He brings proven experience in gaming at both a supplier and operator level, and will be concentrating on delivering IGT’s National Hotel Strategy, while working closely with our customers to ensure the delivery of products that suit their needs. “IGT’s hotel strategy will deliver a new direction for our games in hotels,” said Matt. “I’m delighted to be joining IGT at this time and I look forward to adding my experience to raise IGT’s presence within hotels, in conjunction with our hotel-focused game development.”
He joins IGT from West HQ, where he held the role of General Manager of gaming. Prior to this role, Matt spent 15 years with Aristocrat where he held several senior management positions and has developed strong relationships and an intricate understanding of the hotel industry.
For more information , please contact Matt Wright, IGT’s Senior Manager – National Hotels & Strategic Accounts. Ph. 0414 018 654 matt.wright2@IGT.com
GAMING
The Show Must Go On
Scientific Games (SG) is moving forward with a game series that has been making noise for all the right reasons in 2021 – Kraken Unleashed.
Inspired by the mythical sea monster of Norse folklore, this game series continues to garner a growing presence in gaming rooms all around Australia and is fast becoming one of SG’s all-time best-selling product lines, based on its continuing high performance.
Kraken Unleashed combines familiar and popular game elements like the hold-and-spin and persistent symbols with original new features, and the current three-game series will soon welcome its fourth instalment with the arrival of Storm Maiden.
“Kraken Unleashed quickly established itself as a top-performing brand in hotels across all jurisdictions,” says George Pasmalidis, SG director of EGM product. “These games were developed with a great balance of tried and true elements and some exciting new proprietary concepts that players have embraced. We resisted the temptation to entirely ‘reinvent the wheel’ but rather focussed on how to give players more of what they like with incremental improvements that deliver a fresh and engaging gaming experience.” Kraken Unleashed is available in the DualosX® cabinet with Lobster Bay ™, Wild Viking™ and Dive For Five™.
Our next showstopper will be the ground-breaking Fat Fortunes™ series, which introduces an exciting Growing+Roaming Wild feature. Additionally, floating scatter symbols heighten the anticipation of triggering the unique Fat Fortunes free games feature, which is sure to put a smile on every player’s face. Fat Fortunes Fat Cat and Puffy Penguin have both hit the market in early August, and while it’s very early days, the performance has certainly lived up to its Fat Fortunes name.
SG is also currently updating its digital marketing platform to enable customers viewing access to products that were to debut at the Australasian Gaming Expo. Marketing manager Sandra Renwick added “SG’s Summit and Virtual Experience in February was an opportunity for us to showcase what we had planned to display at the AHG, in Brisbane. While we would have loved to be able to be there in person for the Australasian Gaming Expo, our customers’ feedback was that the Virtual Experience product rooms were very useful, so we’re updating those to bring our AGE line-up to everyone digitally.”
Information on SG products and the updated Virtual Experience will be provided to customers by their account executive in coming weeks.
02 8707 6300